Comprehensive brand positioning and growth strategy. I help businesses define who they are, who they serve, and how to dominate their market · then build the marketing to make it happen at scale.
Define your unique value proposition, ideal customer profile, and competitive differentiation that makes you the obvious choice.
Core message, tagline, elevator pitch, and messaging hierarchy for every customer touchpoint · website, ads, sales calls.
90-day and 12-month marketing roadmap with prioritized channels, campaigns, and milestones based on your goals and budget.
Deep dive into your top 3-5 competitors · their positioning, messaging, ad strategy, and weaknesses you can exploit.
Which marketing channels to prioritize, in what order, and with what budget allocation for your stage and market.
Ongoing guidance as you execute · quarterly strategy reviews and pivots based on results and market changes.
One-time project. Includes all deliverables listed above plus 30 days of implementation support and unlimited Q&A.
Brand strategy defines WHO you are and WHY customers should choose you. A marketing plan is the tactical execution of that strategy. You need both · but brand strategy comes first.
Typically 3-4 weeks for the full strategy engagement, including research, workshop, and deliverable creation. Implementation support runs for 30 days after delivery.
Yes · I can either implement it myself (campaigns, content, ads) or act as a strategic advisor while your team executes. We’ll decide based on your needs and budget.